Eliminate commercial breaks when a pitching change occurs during an inning. If the manager walks out of the dugout and signals, the pitcher can jog in within less than 15 seconds. I can throw 8 warm up pitches (to get used to the mound) in less than 30 seconds. 45 seconds should be enough time. Next time you are at a game, watch how much time gets killed by the pitcher waiting for the commercial break to end after a pitching change. These pitching change commercials run about 1 min 50 sec each. Eliminate five during the inning pitching change commercials in a single game and that would save 5 or so extra minutes per game.
Obviously the lost revenue would be a concern for MLB/the teams. Easy, on air announcers already promote products/services during the telecast (for a cost), let that occur during pitching changes. Also, on mlb.tv, on most of my devices, there is no commercial playing(some devices there are though)....why not sell more commercial time on mlb.tv to compensate for the "lost" revenue from not showing commercials during pitching changes.
Of course, if both pitchers are throwing great games or all of the pitching changes occur between innings, there is no revenue from this commercial time anyway. Then again, games with few if any pitching changes are the quick games.
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