Quote:
Originally Posted by Peter_Spaeth
Right but my point is that at least in watches, and I don't know about cars, there is no good reason IMO to associate that quality and value with the higher priced brand. You can get the same or a higher quality watch for much much less. So I think it's right on point. It's the same phenomenon that leads people to pay more for the PSA brand.
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I think a more apt comparison would be if two identical watches were offered for sale in different boxes/cases.... with people willing to pay more just because they liked a certain box/case better.