Quote:
Originally Posted by Peter_Spaeth
Right but my point is that at least in watches, and I don't know about cars, there is no good reason IMO to associate that quality and value with the higher priced brand. You can get the same or a higher quality watch for much much less. So I think it's right on point. It's the same phenomenon that leads people to pay more for the PSA brand.
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Did you know that Mercedes once purchased their clutches from Ford?
Same clutch different holder.
QED