I just set a max bid early and forget about it. If I lose, I don't really care - someone else was willing to overpay for it and another one will eventually come along. I don't emotionally attach myself to anything I see, no matter how amazing it looks or how much it "speaks" to me.
I only had my eye on one HA card, which I lost, and one Sterling card, which I apparently hit the sweet spot on and won at my max bid.
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