I can offer a little insight, knowing one of the principals through this site. Many of you know him as well, and I have a lot of respect for him through our past and ongoing interactions.
By his description, there are two long-time hobby enthusiasts running this enterprise -- he and another partner. Their main selling point is that they pay cash on the spot for cards of really any value, graded or raw. The partner I know better says that they travel with 250k+ cash and security staff. I'm not going to 'out' their percentage paid of market in case that was shared in confidence, but I thought it was quite fair. In particular, fair when you look at the alternative ways to sell and the associated Auction House or Ebay fees, etc.
If I were personally looking to liquidate my collection at the moment, I would seriously consider speaking with them as an alternative to the AH route. Lastly, this long-time hobby figure involved left a high-profile job to pursue this enterprise out of passion for the hobby, and he's not the sort looking to cynically 'rip people off', in my opinion. Just my 2 cents.
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Private collector, always looking to buy great cards from the good folks on Net54.
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WTB: N162 Cap Anson (any Grade) | '15 Cracker Jack WaJo (PSA 2-4) | '33 DeLong Gehrig (PSA 4-6) | '33 Goudey Ruth #'s 53/144/149 (PSA 4-5).
T-206 Monster: 520/520 (PSA 5.02 average)
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