IMO, surpass? No. Challenge? No, and I don't even think Gretzky is even in the conversation when compared to Ruth - no way to even consider he would pass Ruth in memorabilia supremacy. Not even the same ballpark/rink. I'm a big hockey fan but the demand will not be there.
All things being equal relative to rarity - lets say hypothetically there was only one example existing of each athletes uniform - Ruth wins hands down. Add on top of that that I would imagine several rookie uniform examples exist for both Jordan and Gretzky.
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