Hi Scott,
I have a few ideas you can think about.
Offer door prizes to the customers. Albeit a small incentive, but its kinda cool to win something for free and shows that you appreciate customers coming to the show instead of sitting at home buying online.
Coupons are another incentive for customers. Hand out coupons to the dealers, if a customer spends say $200 or more with a dealer, the customer can present the coupon to the promoter for a prize. A type of reward for coming to the show.
Maybe offer something for the dealers as well. Enter all the dealer's names in a drawing and whomever's name gets drawn gets their table at half price or get there table for free at next year's show.
If you decide to go with door prizes or a coupon prize, make it something the customer will remember. No magnets, keychains or can koozies!
Hope this helps & wish I could attend.
Jantz
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