Reviving this thread from March about the July 1971 Los Angeles convention that was one of the first "modern" sports collecting shows in the sense that we think of them (open to the public and held in a hotel, as opposed to invitation-only and held in somebody's house). This one attracted the biggest crowd ever to attend such an event up to that time (130 or 160 people, depending on the source), thanks to good newspaper and TV publicity.
In addition to the two articles above that I posted in March, from the August 1971 Ballcard Collector (by Jim Nowell) and the August 1971 Sports Collectors Gazette (by Mike Thomas), here are Jim McConnell's article on the show from the August 1971 Trader Speaks, plus the Los Angeles Times article about the show by Dave Distel that McConnell refers to. While Nowell in the Ballcard Collector implied that Ed Broder was the sole force behind this show, McConnell notes that Mark Jordan and John Thom were co-promoters, and that Jordan (visiting California from Florida) had the idea to send out a press release. Jordan had been one of the co-promoters of the 1970 Florida show that first used the template of renting space at a hotel, opening to the public, and publicizing a show through the media.
The Distel article was reprinted the following month in the program for the second annual Midwest Sports Collectors' Convention (the Detroit show), held August 20-22, 1971. As I detailed in another thread (here:
http://i246.photobucket.com/albums/g...60309_0015.jpg), that 1971 Detroit show kicked up the publicity to a national level, with an August 10 front-page article in the Wall Street Journal (by a reporter who attended co-promoter Dick Reuss's wedding) and a subsequent September 4 CBS News report by Heywood Hale Broun.
