Quote:
Originally Posted by RichardSimon
3)I would call it sheer stupidity. If you do not want to protect your company's name/property/reputation then why would anyone want to spend $$ on the overpriced products you are attempting to sell.
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This is the bottom line... A company Brand is the most important thing they have and the good ones protect it fiercely. I am working with a client this month on a GIGANTIC waste to energy disposal of....EMPTY PACKAGING. This includes empty glass jars, tubes tops pumps and cardboard shippers that package the item with their name on it. They are paying 60K with-out batting an eye lid. They will send a security team rep to watch the trucks get loaded, follow it to the destination and watch it get thrown in the hopper. All this to PROTECT their Brand. And this isn't even bad finished product. Its only empty packaging that they don't want to get in the wrong hands.
Steiner is a 3rd rate operation. That's saying something in this business. They are IDIOTS for letting this harm their brand like this. Short sighted Jack asses.
