RC's
Another reason rookie cards cost more is that they are collected by other than set-collectors. For instance, I'm a hall-of-fame collector, and at this point, having collected most of them, I especially try to get their rookie cards. There are others who only collect rookie cards. So, there's more demand and a larger market for them.
Also, to point out the obvious, it is the player's first season, and that makes the card more special.
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