Nice Crane set, Ty! I always liked those.
Throughout the years, Wheaties has featured football players on their boxes periodically. In the 1930s, they produced a bunch of cards that I wrote an article on for Gridiron Greats Magazine (with Joe Squires). In the 1950s, Wheaties produced a multi-sport set of cards also distributed on boxes of cereal. There are six football players in the set, each with two poses: a portrait and an action shot. Here are a few.
These are readily available on ebay and occasionally someone will sell a complete Wheaties back panel that includes multiple cards on it.
Also produced in the 1930s and 1950s were single serve Wheaties boxes with athletes on them. These are much scarcer than the other Wheaties items, probably because single serve boxes were not as popular and probably purchased mostly by restaurants and other types of food service instead of consumers.
I believe this 1951 single serve Johnny Lujack is the only football player on a single serve box from the 1950s but could be wrong on that.
jeff