As a seller, one is either holding to the tenet of 'a sale is a sale' or is allowing for some wiggle room based on circumstances. It seems as if the seller is holding to the former and simply trying to clarify (justify?) his position with subsequent statements about the sale. The seller is perfectly within his rights to do so.
Now if you allow for wiggle room, the first question in my mind would be "Did the buyer make and honest mistake or is it just a case of buyer's remorse?" If it was an honest mistake, I personally would let it slide (but that's just me). In this case it would seem reasonable (again, to me) that a $666 snipe on a card that never sold over $100 in the past would tend toward the side of 'mistake' rather than 'remorse'.
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