The last PSA 2 Zeenut Dimaggio sold for north of $25k on ebay not too long ago, and I believe that low grade Gehrig exhibit rookies are now selling in the $7-10k+ range. It seems like the big 4 Yankees (Ruth, Gehrig, Dimaggio and Mantle) are all pushing much higher. The Gehrig and Dimaggio rookies are certainly less mainstream (if you can call a M101 sporting news mainstream) but the demand certainly outstrips the supply.
What also helps all 4 players is that there is a clear top 1 or 2 cards that you can consider rookies, while someone like Cobb, who is just as collected if not more so, has several "rookie" cards to pick from, although it does seem like all of Cobb's 1907 postcard rookies are moving up as well to a much lesser extent.
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