There should be enough sports related items on the show floor, in addition to sneaking a few peeks at the autograph guests, to keep a non-collecting sports fan entertained for at least one day.
If your friend takes an interest to anything and wants to come back, then you're golden. If not, there are enough things to do around the casinos and town to take up another day while you attend the show.
Good luck and maybe you can bring another collector into the hobby...
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