The answer is simple. If they sell at fair market prices, all the cards sell at low margins, they work hard to ship them out, and they have no more inventory. End of business.
By pricing them at double fair market, they sell a little at a time, don't rush to ship them out, but the profit margin is 8 times higher. A nice leisurely pace and they don't run out of inventory. And they make as much profit each month compared to selling them all right away.
Business model is predicated on the fact that when many collectors "need" a card, they have no patience and pay the higher price.
So basically, when anyone buys from these sellers, they overpay and keep the cycle of high-priced cards going.
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