Frankly, this is all moot because Leon has already stated that he's not selling the forum, but there's a lot Beckett could do if they bought the forum. People have already talked about the banner ads already on the site for revenue. However, Beckett could try to promote more of the properties they own to the collectors on this site. For example, consign to Beckett and Goodwin auctions. Grade your cards at Beckett. Buy the Beckett magazine, etc. They could put a permanent link to Beckett's grading specials and subscription specials on the site. Any nice consignments they receive, they could put a story on the main forum. For advertisers to their magazine, they could say that they will automatically rotate some of their ads onto net54, so they could charge a little extra for advertising fees through this cross pollination. The net54 dinner at National could have more of a Beckett flavor. I'm just saying that there are a lot of things they could do, and still try to keep the forum as tasteful as possible so that people wouldn't leave in droves.
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