74 Schmidt is a very big card for collectors of that era. It is his first solo card, his RC having been a multi-face. What's more, it is notoriously condition sensitive; few example have standout eye appeal due to tilt and various PD issues.
From the demand end, you have a HOF player with a passionate fan base, set builders for whom it is a key card in the 74T set, and single card collectors like myself for example, all of whom would love a great example. The Registry competition among both Schmidt and 74T collectors alone would be sufficient to drive up the price.
That said, due to the PD on this particular card, I would never agree with the 10 designation it was given. I would bet that particular card comes back in a lower grade 9 of 10 times it is submitted raw-- even though 10s by definition do allow for a small print defect that does not detract from eye appeal. I think the PD in this case does affect the appeal, so it is admittedly a subjective call. For me, I love the 74 Schmidt card, but this would have been a case IMO of buying the sticker.
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