Just found the invoice for the Centennial Baseball Caps from the National Centennial Commission for $30.00 no mention of how many caps were purchased. However, Hannagan ordered the caps for the Postmaster General James Farley to use in Cooperstown.
1b- Post Master Farley Dignitary Souvenir Hat.jpg
On June 12th 1939 in Cooperstown the Post Office issued the first sport stamp of boys playing baseball in a village like Cooperstown. In the spring of 1937, the Cooperstown Chamber of Commerce formally requested the issue of a commemorative stamp celebrating the Centennial of Baseball in Cooperstown. The Leatherstocking Stamp Club lobbied for support of this effort on behalf of the Philatelic Society. The United States Congress approved the request, and for the first time, a sport was depicted on a stamp. William Roach, an artist for the Bureau of Engraving, depicted a village scene with boys playing baseball. Postmaster General Farley claimed the village was his hometown of Grassy Point, New York. However, as Roach explained much later, the village depicted a site in Milford, Delaware.
With a third term for President Roosevelt in question, Farley had his eye on the White House. As such, the Postmaster General never missed an opportunity to promote his candidacy or his love of baseball. Farley dispatched cancellation equipment and nearly 50 additional personnel to ensure the success of the postal effort. More than 398,000 stamps were cancelled in Cooperstown that day. Farley teamed with Hannagan to issue a national press release ensuring that every child would have an opportunity to receive a "first day" cancellation of the Centennial Baseball stamp. However, it was the Village Postmaster, Mr. Melvin Bundy, who insisted on paying the necessary postage out of his own pocket, for any child that forgot to include the three pennies for the stamp.
The importance of the stamp cannot be understated as the national attention that resulted insured the success of baseball's 100th birthday and a celebration of the Centennial of Baseball across the globe.
The Postal Service work started just after seven a.m. on June 12th and the crowds of hundreds waited hours to get their First Day Covers cancelled.
The dedication of the Museum and Hall of Fame started at noon, and just before that dignitaries came to the post office to share in the festivities. The Postmaster General presented his guests, who crowded the tiny post office, with personally signed sheets of stamps and specially made Centennial Souvenir Caps.
1- Postmaster General James Farley sell's Stamp Sheet to Commissinor Kenesaw Landis Frick & Heyd.jpg 2- Farley Autographs Sheets for Warren Giles Bill McKechnie Bill Terry & Clark Griffth.jpg