Robert Forbes and Terrence Mitchell's "American Tobacco Cards: A Price Guide and Checklist" is primarily about the (non-sport) card sets themselves, but it also has background information about the tobacco companies that put out the cards. And of course "The Photographic Baseball Cards of Goodwin & Company (1886-1890)" by our own Jay Miller, Joe Gonsowski, and Richard Masson has a lot of background about Goodwin.
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