If you have not had the chance to watch it, everyone should try to catch the NFL Films tribute to Steve. It is very well done and has an extensive piece on his hilarious self promotion while playing at Colorado College.
He wrote wire services and news outlets constantly promoting himself at first at the "Fearless Tot from Possum Trot" a fictional town in Mississippi. He later referred to himself as "Sudden Death" Sabol. They actually had some of his old teammates on the program and they said they loved it.
He actually made All-Rocky Mountain Conference for the Tigers.
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