Ted
I can't opine on why they didn't issue cards - but given the distribution date of 1904 - it was an era where cards weren't being manufactured and 5/6 major brands decided to do it as well. Why they subsequently didn't issue cards in the 1910 period like Sweet Caporal and one or two others who previously issued pinbacks did is worthy of further study. Maybe it was inconvenient - not sure where the factory was located and keep in mind that card manufacturing and distribution was expensive (although not as expensive as redemptions). Perhaps they didn't have the machinery that was capable of inserting the cards into the packs. I recently read a fascinating study of the entire process on the web (CRS - think I saved the link but I lost it?) including descriptions and pictures of all the machines and the process. I may have gotten the link from a thread here.
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