I have won a few auctions. On one I had a max bid over $1000, but won for under that. I have never received one. I forget to even look at HA until I am searching for past sales and they show up in google searches. The catalogs do act as a great reminder for the other auction houses.
At the same time, though, my children look through the catalogs more than I do. They get excited every time one comes and my wife tells them they have to wait for me to come home and look through it, but most times we just make it through the first few pages together. My main auction searching is through the website.
An idea would be do a free highlights catalog. Send me a catalog with highlights and maybe a list of the rest of the stuff, this would be a compromise from sending out large catalogs but still sending a reminder more than just a one page flier or postcard.
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