I can't stand auctions that end at 2-3 in the morning as I always end up bidding less than I would if said auction ended by the 15-20 min rule. If I was an auction house I would worry that the all auctions end at the same time rule would basically eliminate any bidding wars that might occur as most people won't stay up until 3-4-5 am so the advantage goes to the West coast bidders who just hold off on their bids until that time instead of forcing them to enter their bids earlier which in turn could trigger a bidding war, a la higher closing prices for auctions.
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