[drcy]

My dad often said put on your resume only that which is you can prove as accurate if someone questions you about it. If you put on your resume that you were "special assistant to Stanley Kubrick," assume someone will ask you about that claim. If you really were a special assistant to the legendary movie director and can demonstrate it, by all means proudly include it. If you made it up or obviously exaggerated your position (You cleaned windows and served coffee in his offices part time one summer when you were 15), there's a good chance you will end up looking foolish and dishonest.

That's my approach to writing auction descriptions. If a superlative is accurate ("ultra rare," "finest example extant," "gorgeous"), there's no need to apologize for using it. If it isn't accurate or is an exaggeration, exclude it. You don't want to develop a 'Boy Who Cried Wolf' reputation, where bidders assume you're once again being full of BS even when the card really is "the finest example extant" or has "brilliant, radiant colors" as you write.