That bottom card is extremely rare. I've seen it only once before and that card was owned by Ron Menchine who gave it to the grandson of a friend of his.
The grandson later sold it privately at a NY postcard show for $450 around three years ago.
The one in the middle is from Max Stein's U.S. Publishing house. Here is a link to a bunch of Max Stein cards, including 2 U.S. Publishing House ones:
http://www.vintageball.com/MaxStein.html.
Best,
Robert S