My first thought was that the signed book should stay intact, but Exhibitman's comment about the John Cleese book made me realize that when it comes to newer books that aren't "collectible," that's a different story. And the benefit with newer books is that if you can attend the signing, you know the signature is real because you're witnessing it being done - but if you can't make it, you might be able to browse through a stock of signed books and find an autograph you like.
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The GIF of me making the gesture seen 'round the world has been viewed over 425 million times! 
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