Newspaper and periodical based cutout cards have a tradition going back at least to the 1930s.
1936 Detroit Times Babe Ruth:
1936 Chicago American Joe DiMaggio 'rookie':
1949 Philadelphia Bulletin Richie Ashburn 'rookie':
Dell Comics Al Rosen:
1960 Los Angeles Examiner Koufax and Snider:
To each his own, of course, but when clearly intended to be cut as a card, I personally consider them to be cards. There is definitely a market for them, just as there is for strip cards.
There is also a market for vintage cuts from newspapers and other periodicals apart from the card debate. Usually for player specialists. I have a collection of clipped photos of my cousin, including this cartoon:
