It's not nearly as significant as many of the above examples, but I got back into collecting in 2011 and, for that year only, collected the Topps Flagship set. That was the Diamond Giveaway year where you could put in codes at the Topps site and win virtual rings. Get enough unique rings and you could win prizes. I got enough rings to get a special factory set.
I ended up flipping the set for a 1971 Mays, Clemente, Aparicio, and Yastrzemski.
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