My 2 cents: A good auction house such as REA, Goodwin, Mile High, etc., will have the ability to reach the largest possible number of potential buyers through its extensive mailing list and other sources of marketing. That fact thus maximizes the demand side of the equation with regard to the selling price, which is what the seller's objective is. Because of the potential for maximizing the seller's return, these auctions tend to draw out more of the truly desireable and/or rare items that are ordinarily not seen, making it a win-win scenario for seller, auction house and buyer.
Highest regards to all,
Larry
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