Most sellers just want to make a living. The method they choose to sell an item on ebay depends on what they think will work best to get the price they need.
People here complain about the various methods sellers use, but for most sellers there's nothing nefarious about it - no attempt to "screw" or anything else - just make a living. You might love 99 cent auctions with no reserve, but that seems to only work for certain sellers, for reasons well-documented, if not hypothetical. Call honest sellers 'stupid' if you want, or call them 'bad businessmen', but a lot of the ones that we insult here are actually quite honest.
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