Another possibility is that it is a change that they are rolling out to a few lucky "test subjects" at a time. Ebay has a history of making changes and "enhancements" in waves rather than hitting everyone at once. If they are satisfied that the latest change induces or restricts whatever new behavior they want to control, they will eventually roll it out for everyone.
Since Ebay has long been trying to push all communication between buyers and sellers to be through their own message system rather than direct e-mail, it wouldn't surprise me if we all get this latest "improvement" eventually.
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