I live 45 minutes from Yuengling's Pottsville, Pa., headquarters, so I have always been interested in the set. PSA has never even graded an Earl Smith Yuengling's card. The Smith rarity aside, a low-grade Yuengling's set can eventually be put together without breaking the bank too much. Completing the set may take a while, though. A complete set with an Earl Smith Harrington's Ice Cream card substituted sold for $10K at REA in 2012.
http://www.robertedwardauctions.com/.../2012/420.html
Aside from Earl Smith, the big cost factor with the Yuengling's set is the Babe Ruth card. Like most Ruth career era cards, the price has jumped significantly in recent years. A Babe Ruth PSA 2 went for $2,384 at Goodwin earlier this year. The problem with the Ruth card in the Yuengling set is that the Babe card could be exchanged for a quart of ice cream or a $5 scooter.
http://www.goodwinandco.com/LotDetai...entoryid=27309
Lou Gehrig and Ty Cobb are also somewhat expensive in the Yuengling's set, but not nearly as expensive as the Ruth card. If you keep your eye out at various auctions, large lots of Yuengling's do show up from time to time. Low grade/raw commons can also be scooped up for next to nothing (under $50 at times) when they appear at auction.