Great advice so far. Small things like having a chair available are right on the mark.
Remember that personality goes a long way, so talk to people--not in a hard sell sort of way, because that just gets annoying and will get people running away--in a friendly, conversational way…"You finding a lot of good stuff at the show today?"…"What are your favorite players/what team do you root for?" etc., etc.
Make your booth welcoming. I love the guys who have albums of cards right out front for people to look through. Or have a $1 bin (or 3 cards for $5). That sorta thing keeps people digging.
And be reasonable with your pricing. Make it so people will negotiate with you instead of just walking away because your prices (as someone has already said) are two times the market value.
Good luck!!
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