I've always wondered about this too. Given how incredibly fragile these are --thinner than m101-2s for example, I find it hard to believe that kids could get them home. Eating chocolate bars in the summer in an era of no air conditioning, then carefully avoiding any chocolate smears or folds (they are seldom found folded) seems a stretch. I suppose the kids could plan on putting the premiums in a notebook carried to the store that would take the wear and tear, but kids are compulsive and likely would be playing or doing other things after leaving the store--who's gonna put much time into planning for and protecting paper thin, over-sized pictures when you just grab Goudey's D-Stars, etc.?
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Now watch what you say, or they'll be calling you a radical, a liberal, oh, fanatical, criminal
Won't you sign up your name? We'd like to feel you're acceptable, respectable, presentable, a vegetable
If we are to have another contest in the near future of our national existence, I predict that the dividing line will not be Mason and Dixon's but between patriotism and intelligence on the one side, and superstition, ambition and ignorance on the other.- Ulysses S. Grant, 18th US President.
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