Contracts
Not sure about Bowman, but the Topps contracts were never totally exclusive....for antitrust reasons. The Topps contracts were only exclusive as to the marketing of the player's likeness with gum or confections ( candy). Hence the Fleer cookie in 63 and the Leaf marble in 61. I think Bowman was likely also gum and candy. In the early days cards were the promotion to sell something else, like tobacco, and then gum/candy
Last edited by ALR-bishop; 03-26-2014 at 09:06 AM.
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