With the ebay store that I operate, my goal is to sell 15-20% of my inventory each month. Based on the expenses associated with operating an ebay store, coupled with my avg unit sell price and then maintaining my monthly sell-through rate of 15-20%, I am able to keep my ebay expense percent below 20% of my income. For me, if I am not selling 15-20% of my inventory each month, my expense percent soars and any profit that was possible is gone due to ebay expenses (paying listing fees with not enough sales to offset this major expense). If I am trending low on my sell through percent during the month, I run sales, accept lower offers via best offer and ensure my newer listings are more liquid items in order to drive the transactions.
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