I did see Pawn Stars last night. What a brilliant marketing move on PSA's behalf with the product placement. They not only were on the Goudey's slabs but they were on the Marilyn Monroe letter with PSA/DNA. Then they had the star of the show saying how they were the most reputable in the business so the signatures were beyond question real.
I watch Pawn Stars from time to time, but I understand it is staged. How many people, who do not understand it is staged, do you think hit the PSA website yesterday evening during or after the airing? Brilliant marketing on PSA's behalf.
PSA and Pawn Stars have been in bed together since last year, yet this is the first real on air commercial I caught for PSA.
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