Unless I missed an earlier set, Goudey and National Chicle mimicked the size, card stock, "framing," and back layout from the 1932 R114 U.S. Caramel American Presidents set.
All 3 companies might've used the same card printer, so those card details might've been practical coincidence instead of "borrowed." Hard to say for sure without knowing more about who designed them and whether they worked inside each company or as third-party artists. I agree the baseball player art varies quite a bit, with Goudey and Chicle going well beyond U.S. Caramel's limited palette.
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