Quote:
Originally Posted by Peter_Spaeth
I don't think it's necessarily obfuscation. For example some of the descriptions in LOTG are pretty flowery but I think that just reflects Al's enthusiasm. Also I can't dispute the proposition that it's good marketing, and if I were a consignor I would probably like it.
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Since I've written up over a thousand lots in my days as an auction house owner, I found there are three main things one needs to do:
1) Write an accurate description of a lot's physical characteristics and condition.
2) Supply historical context where it applies ( more so for memorabilia than cards).
3) Offer a little bit of hype to make the lot seem as appealing as possible.
It's a bit of a balancing act and you don't always get it exactly right. Some are really good at it, others offer nothing more than endless hype, just sentence after sentence stating that a particular lot is the greatest thing ever offered. Meanwhile, the auction house has no idea why the lot is important in the context of baseball history.
And I do agree that LOTG does about as good a job as anybody of balancing the three. And Al has a good sense of humor to boot. But I've read other auction descriptions that are simply cringe worthy and embarrassing.