My experience has been that auctioning mainstream postwar cards tends to be as good as or better than the net results on eBay, provided you can control the lotting and prevent your stuff from being thrown into dealer-friendly mass lots that are just going to be broken up anyway. There is also the headache/BS/time commitment aspect of eBay to consider. I don't have the time or the energy to list bunches of cards on eBay, monitor results, invoice buyers, pack and ship orders, chase down deadbeats, deal with the inevitable fraction of buyers who are mentally ill, etc.
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