Quote:
Originally Posted by Bridwell
Smokers at that time were fascinated by exotic brands about faraway lands. So American Tobacco Company kept creating cigarette brands to make smokers feel like they were world travelers going to places like India, Russia, Turkey, or Egypt.
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I believe at that time, ATC was facing fierce competition from Turkish tobacco companies. That is the only reason they brought back cigarette premiums after a decades long absence. Perhaps Tolstoi was created around that time to counter the competition from Turkey?