[Leon]

Originally Posted by tedzan

Good morning Leon

First, I have seen a carton (measuring approx. 11" x 3" x 2") labelled "COUPON" Cigarettes. No cigarettes in this carton, but I think it is fair to assume it originally
contained 100's of "COUPON" cigarettes.

Some years ago, I asked Jon if he had seen (or was aware) of a 10-cigarette pack labelled "COUPON" Cigarettes. Jon said that no such pack has ever been seen.

The key here is the significance of the QUOTES on the brand name. It is my understanding that any new tobacco brand that ATC introduced into the market prior
to having a Registered Trademark, required the labelling of this brand with quotes. I've added the "PIRATE" cigarettes pack (and card) and the "Ty Cobb" Tobacco
card as further examples of the "quoted" brands.

Furthermore, consider this....as you very well know, two regular T-cards inserted in these packs also served as "stiffiners". There is no way that the 1910 COUPON
(soft card-board) cards served this purpose. And, the 1910 COUPON cards were never meant to be stiffiners, hence the softer cardboard stock.

So, until we find a standard 10-cigarette pack labelled "COUPON", you'll have to trust my take on this. I'm 99% certain we will NOT find such a pack. That's why I
am willing to bet one my barns

Pardon my lengthy response.


TED Z

Hi Ted
Here are some thoughts. I think your assumption that you have a carton that says 100s of Coupon cigarettes might mean they were in packs in the box but not necessarily? (unless it says differently). My carton says 200 cigarettes 20s.......There could have been 10 packs of twenty, I am not sure.

I still think the type 1s could have been inserted into packs. Even though cards were used as stiffeners for the packs they were also used as promotional items to sell the cigarettes. We have seen ads of other brands promoting the cards so we know that is true. Maybe Coupon made the type 1s on thin paper because that is what was available...they didn't stiffen the packs too well, so they changed later on? There is a lot we don't know about the packs of Coupons and until more evidence is discovered I think your hypothesis could be accurate...and could not be accurate.