you're right, the population reports would suggest that they are far tougher than Boston Store and E135 (Collins-McCarthy), but comparable to the Standard Biscuit back:
PSA:
Boston Store = 328
Collins-McCarthy = 356
Weil Baking = 6
Standard Biscuit = 12
SGC:
Boston Store = 1,030
Collins-McCarthy = 876
Weil Baking = 73
Standard Biscuit = 42
Those are pretty significant differences. I picked up my Weil Baking Sam Rice rookie on eBay back in 2004 and haven't seen another since. Here's a front and back scan of the card, which has subsequently been graded by SGC (one of three Rice Weil's graded by SGC):
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http://imageevent.com/derekgranger
HOF "Earliest" Collection (Ideal - Indiv): 250/346 (72.3%)
1914 T330-2 Piedmont Art Stamps......: 116/119 (97.5%)
1923 V100 Willard's Chocolate............: 180/180 (100%)
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