Agree also. It really depends on what you have. Some auction houses are better for pre-war cards, some better for memorabilia, some better for autographs, etc,... If you have a variety of stuff (cards & memorabilia), then you should split up your consignment to different AHs.
The bidders are generally the same, but collectors focus more on the AH that have the material they collect.
Good luck !!!
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