Like any other auction, if you register with them, you will get many emails in regards to their auctions. I have bid with them for many years and got several automated emails to alert me to this auction as I am sure did most of the older collectors who would have been on one of the three different companies lists.
I would suggest a visit to Old Cardboard as well as PSA and SGC websites and Register with many of these auctions, even if they do not currently have an auction going.
Whether the Plank would have brought more is pure speculation, it's a weak 5 at best and it the typical washed out 350 series. The 150's are so much nicer and do not appear nearly as often. In fact as John is wishing for one nicer than EX, the only one in Card Target's data is an SGC 70. All the others 5/EX or higher are 350's.
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