My most Cherished piece was pulled in May of 2008 by my son ( he was 8 at the time), On this Saturday morning I decided to buy him a box(4 packs) of the newly release Ultimate. On that day Jonathan was wearing his Carey Price jersey, who is one of his favorite player along with Crosby, and ovechkin. On the way home he was very impatient to open his packs, so I parked the car and let him enjoy his breaks while I made a phone call,On his last pack I noticed a larger then large smiled on his face, I figured that he pulled a card of one of his favorite players, then he showed me the card, argueably one of the best Carey Price card from his rookie season.You see this card means more to me not because of its value,but more for my sons reaction to it. I doubt that we will ever cash in on this card.....like the Mastercard commercial states somethings are just priceless.