It appears to be a quarter panel from one of the Jim Rowe 4 on 1's. Should be yellow, but it's definitely the same photo and font that was used.. I'd go with fake card, made from the Jim Rowe 4 on 1 images..
http://www.ebay.com/itm/1977-Jim-Row...item48574e4d7b
We've been seeing an awful lot of these type things lately. They're absolutely worthless...