There are quite a number of reasons why the 1949 rookie card of Richie Ashburn is expensive. Some of which have been already stated.
A significant one is that there are a large number of Phillies team set collectors that buy this rookie card in multiples.
Besides having a great BB career, Richie was the Phillies radio & TV color commentator from 1963 - 1997. He had an enormous following.
Therefore, the high value of Richie's 1949 Bowman card essentially boils down to the law of supply vs. demand.
TED Z
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