Isn't it always that whoever is the best Yankee at the time is the greatest living baseball player by the media and fans of the period (of whom a majority are/were Yankee fans)...
Babe Ruth (probably accurate) followed by Lou Gehrig, followed by Joe DiMaggio, followed by Mickey Mantle, then some lean years, followed by Don Mattingly for a short time, followed by Derek Jeter!
Joe benefitted from being a media darling in the media center of the world, while the same didn't hold true for Williams. Williams started out as a surly guy, Joe just died that way.
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