This thread got me thinking: if I ever become a seller, I will start branding my items "THE HOLY GRAIL OF 'X.'" Seems to work like a charm. Imagine...
1988 Donruss Rated Rookie Gary Thurman, PSA 3
This specimen is quite simply the only one in the world at this tier. A true rarity in the hobby, and The Holy Grail to collectors of epic bust prospects.
Opening bid: $7000
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